serviceWork.title

A consumer electronics brand launching a new product line needed scroll-stopping video ads that could drive purchases across multiple platforms. We created a comprehensive video ad campaign featuring multiple hooks, angles, and CTAs optimized for TikTok, Instagram, and YouTube. The videos combined human direction with AI-enhanced production to deliver polished content quickly and cost-effectively. Each ad variant tested different messaging approaches, from problem-solution narratives to feature demonstrations to social proof. The campaign achieved a 48% lower cost per acquisition compared to their previous product launch, with 2.3x higher engagement rates indicating strong audience connection. The modular production approach allowed for rapid iteration based on performance data, with winning angles quickly scaled across additional variations.

• -48% cost per acquisition
• 2.3x engagement rate
• 8 ad variations
• 3 week production

A SaaS platform launching a complex new feature needed a clear, engaging explainer video that could help users understand and adopt the functionality. We created a concise video that broke down the feature into digestible steps, used visual demonstrations to show real-world applications, and included clear CTAs to drive immediate action. The video was optimized for multiple contexts: in-app tooltips, email campaigns, help center articles, and social media. The AI-enhanced production allowed for rapid iteration and multiple format variations without reshoots. Feature adoption increased by 67% among users who watched the video, and support inquiries related to the feature dropped significantly. The video became an essential part of their onboarding and feature launch process.

• +67% feature adoption
• -54% support inquiries
• Multi-format delivery
• 2 week production

A subscription service running continuous paid campaigns needed a steady stream of fresh video content to prevent ad fatigue and maintain performance. We established an always-on video content program that delivered monthly batches of new creative, refreshed winning angles, and tested new messaging approaches. The program combined human creative direction with AI-enhanced production to deliver high-quality content at scale and speed. Each month, we analyzed performance data to identify winning themes and angles, then produced variations and new concepts based on those insights. The program eliminated the feast-or-famine cycle of creative production, ensuring the brand always had fresh, tested content ready to deploy. Campaign performance remained consistent, with new creative preventing the gradual decline typically seen with static ad sets.

• Consistent campaign performance
• 12+ videos monthly
• -0 creative fatigue
• Ongoing program

A lifestyle brand looking to elevate their brand perception and connect emotionally with their audience needed a cinematic brand film that could work across multiple touchpoints. We created a visually stunning brand film that told their story, showcased their values, and created an emotional connection with viewers. The film combined human creative direction with AI-enhanced production techniques to deliver premium visuals efficiently. The content was adapted for multiple formats: full-length brand story, social media cuts, website hero, and event presentations. The brand film increased brand awareness by 89% among their target audience and drove 3x more website traffic from organic and paid sources. The film became a cornerstone of their brand identity, used consistently across all marketing channels to reinforce their positioning.

• +89% brand awareness
• 3x website traffic
• Multi-format delivery
• 5 week production