serviceWork.title

A DTC skincare brand struggling with ad fatigue and high acquisition costs needed fresh, authentic content that resonated with their target audience. We produced a comprehensive UGC campaign featuring real users showcasing the products in natural, relatable scenarios. The content included multiple hooks, angles, and CTAs to test what resonated best with their audience. We also developed an AI influencer persona that matched their brand voice, allowing for scalable content production without constant creator coordination. The UGC content felt native to TikTok and Instagram feeds, breaking through ad blindness and driving higher engagement. Cost per acquisition dropped by 42%, ad engagement increased by 78%, and the brand could maintain consistent creative output without the overhead of managing dozens of individual creators. The campaign became their top-performing creative set.

• -42% cost per acquisition
• +78% ad engagement
• 12+ content variations
• 4 week production

A mobile app startup launching their product needed cost-effective creative that could drive app installs at scale. We created a UGC campaign featuring real users demonstrating the app's key features in authentic, unscripted scenarios. The content focused on problem-solution narratives that resonated with their target audience, showing how the app solved real pain points. We produced multiple variations with different hooks, user personas, and use cases to test what converted best. The AI influencer component allowed for rapid iteration and testing of messaging angles without additional production costs. The campaign achieved a 35% lower cost per install compared to their previous creative, with higher engagement rates indicating better audience connection. The UGC approach proved more effective than polished studio content, as users related better to authentic experiences.

• -35% cost per install
• +62% engagement rate
• 18 content variations
• 3 week production

A coaching business launching a new program needed content that could build trust and drive enrollments without feeling salesy. We developed a UGC campaign featuring past clients sharing authentic transformation stories, combined with an AI influencer persona that embodied the coach's teaching style and values. The content focused on relatable struggles, real results, and genuine testimonials that felt like organic social posts rather than advertisements. We created multiple angles addressing different audience segments and objections, allowing the business to test what resonated best. The campaign generated 3x more program inquiries compared to their previous launch, with higher-quality leads who were already familiar with the value proposition. The authentic storytelling approach built stronger emotional connections and reduced sales cycle length.

• 3x more inquiries
• +45% inquiry quality
• +52% enrollment rate
• 5 week production

A fitness brand looking to refresh their image and connect with a younger audience needed content that felt current and authentic. We produced a comprehensive UGC campaign featuring diverse creators showcasing the brand's products and values in ways that resonated with their target demographic. The content included workout routines, lifestyle integration, transformation stories, and community-building moments. We also developed an AI influencer persona that embodied the brand's refreshed voice and could produce consistent content at scale. The campaign successfully repositioned the brand as more approachable and relatable, with social engagement increasing by 94% and improved brand perception scores. The UGC approach helped the brand break out of their polished, corporate image and connect authentically with their audience.

• +94% social engagement
• +38% brand perception
• 15+ creator partnerships
• 6 week production